RANONA BRANDS
Ranona Limited came into stream way back in 1995, where our main stay was predominantly in the importation of Fast Moving Commodity Goods (FMCG) up till 1999, when we started with the repackaging of Blue Boat Milk, the product that latter became a house hold name.
We were second in Nigeria after Cowbell to undertake the business of dispensing milk in smaller retail sachets with the intent of solving an economic down toll on the teeming population of Nigerians who couldn’t afford the luxury of 500gm Tin powder milk.
It was this astronomical growth of overwhelming acceptability that chorus our part into the success story of a major producer of Dairy related product in the Nigeria Market.
During this period under review, we had the following product range in the dairy category.
MILK: Under the dairy category we had Blue Boat Milk, then Blue Boat Choco, there after Blue Boat Oat, and at last we had Blue Boat StrawBerry and Habib Milk.
As time evolved, our growth evolution took us further in search of a complementary brand that can tally with the dairy food on the dining table, and that was how we came about the concept of adding cereals to our line of production.
CEREALS: Under the Cereal, we had Corn Flakes, Choco Balls, Rice Flakes and Honey pops. All these we have continued to produce and supply to the Nigeria market with notable visibility, awareness and national acceptability which has Leverage our present expansion growth within the category.
By march 2010, the limit of our expansion exploded beyond the bounds of dry, powdery food, as we metamorphosed into the wet liquefied food drink.
The quest for extension of our product line has driven us far beyond the borders of Nigeria shore, seeking for quality Brands with international reputation.
It was this curiosity that led us to France in search of one of its very best within the spectrum of our established terrain – Milk derivative in the wet.
We went, we sort, and we found Candia – a premium wholesome household Brand in France.
BRANDS UNDER CANDIA and RANONA FUSION
From the Candia, Ranona stable, we have got Twist – hosting, Apple, Orange and Multifruit , altogether 3 variants. Natures Fresh - hosting Apple, Orange, Coconut Pineapple, Pineapple, Black Current and Multifruit, altogether 5 variant. Under Candy’up, we have Chocolate and StrawBerry Milk. Altogether 2 variants. Smoozy –host 2 variants, Strawberry and plain Youghurt . Yojus – has Pineapple, Apple, Orange, Strawberry and Black Current, altogether 6 variants. And Candy’up Chocolate.
UHT Milk. Candia Milk- 0% Fat Skimmed milk, Low Fat and Full cream Milk, altogether 3 Variants. One must say here that the fusion of Candia and Ranona has brought lots of economic dividend with good omen to all parties.
As a State and Nation, it has lend credence to the revenue base drive of the state through its taxation policy and by inference the nation is a beneficiary. It has also opened window of employment to an otherwise teeming population of unemployed youth. As for our target audience, it has brought to the front burner a variety of choices to choose from thereby offering us the opportunity for multiple means of business sustainability, brand visibility and by extension, every body becomes a stake holder in this business.
AWARENES S OF OUR BRANDS AT THE MARKET PLACE
Nigeria is a complex market with varied consumer disposition and patterns which are being modulated by price, quality consciousness, self esteem promotion freaks and peculiar distribution channels
Our range faces direct market competition from products and brands that compete for consumers share of voice.
07093175098, 08060037277 or naturefresh.fruits@yahoo.com
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