Most imaging and document product segments are extremely competitive, with multiple brands competing for “share of mind” in the battle for overall market share. In many cases the competing products and services have very similar feature sets and price points that are available through comparable channels. Brand can often be the key discriminating factor in a customer’s decision to select one product over another.
Brand is essentially the sum of all experiences related to the product, service, and companies that make and deliver the product. Brand perceptions are shaped by functional experiences (i.e. speed, quality, reliability, ease of use) as well as emotional experiences (i.e. make me feel better, improve my performance, make my life/job more gratifying or easier) the customer associates with the product and company.
Brand experiences and perceptions are developed over time through a variety of sources, including:
Previous experience with the brand
Interactions with sales, customer service, and other employees
Recommendations from friends and colleagues
Reviews by reputable sources
Advertising
Brand managers need to understand how customers perceive and select brands in specific product categories and market segments. You also need to know what is important to customers when making a brand decision, where customers get information about products and services, and what customers think about your brand.
Most vendors are working with very tight margins and cannot afford to invest in programs that do not demonstrably improve their market position. With marketing costs increasing, you need objective input to make budget decisions for your marketing activities.
Diamondstar Int'l regularly conducts extensive brand decision research on the imaging and document technology markets. We can cost-effectively provide you with objective information and insights that will help guide your important marketing decisions.
Measure unaided and aided brand awareness
Determine brand share
Assess customers’ brand preference
Determine the information sources used in making brand decisions
Identify the key factors when selecting a brand
Measure the brand performance by key factors (i.e. performance, price,
availability)
Quantify the strength of the brand by components
Understand the role of sales representative in brand selection
Measure brand loyalty and premium or discount
Determine factors for switching brands
Contact Diamondstar Int'l for your: Marketing Research, Brand Communications, Public Relations, Advertisement, Corporate Design & Printing, Events Managements,Corporate Gift Items.
OUR VISION
Is to make non traditional
brand communications a
top drawer of both local
and foreign investments.
OUR MISSION
Is to make brand communications
creatively and extra ordinarily
exciting, easy to understand and
relate with and achieve desired
results for clients
OUR OBJECTIVES
To design initiatives that will earn public understanding and acceptance through scrupulously arranged advertising schemes, stories, branding based on research (platform) for our clients’ products/services.
OUR CORE VALUES
Integrity
Creativity At Its Peak
Respect For Customers’ Views
Prompt Delivery
Professionalism
OUR SERVICES
Brand Communications
Design & Prints
Advertisement
Marketing Communications
Public Relations
Events Managements
Information Technology
Media Planning and Buying
Whoever you are and whatever you do, we will help you to achieve your strategic goals through first class designs and marketing communications that are results oriented.
Our services are of first class quality standard, giving our customers the reassurance that our well-trained and passionate team will deliver quality advertising, branding, public relations, visual identity, direct mail, e-marketing, exhibition materials, graphic design, marketing/Political campaigns, print and websites.
Tell us your dream, we make it come true, if you have no one, we would create for you that would rule the market place.
For your next
Indoor and outdoor advertising
Neon sign display
Billboard construction
Visual identity
Design and prints
Customize t-shirt, face cap, pen, bag
Heat-transfer, embroidery
Advert placement
Corporate gift
… and lot more
Contact us or visit us @
Tel: +234 806 003 7277, +234 709 317 5098
Website: www.diamondstarint-brand.blogspot.com, www.diamondstarint-francis.blogspot.com
E-mail: diamondstarint.brand@hotmail.co.uk, diamondstarint.brand@gmail.com
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