May 6, 2015: As part of its efforts at fulfilling its mission of carving a unique niche for brands and organizations, NICHE CARVERS Ltd. a fast rising marketing communications firm in strategic partnership with i-Works Technologies has launched VoidLocator, a Mobile application that will transform outdoor advertising in Nigeria, Africa and indeed the world. It seeks to power a closer relationship between brands and consumers.
According to the Managing Director NICHE CARVERS, Mr. Jimmy Babatunde, VoidLocator is an application compatible with all mobile phone devices. It is a GPS based application with a simplified users interface that keeps complexity in the background, which creates virtual (billboards) spots on a digital map embedded within the application, users who then pass through these virtual radius are alerted with pop up notifications, carrying picture, videos, audio, texts or all the listed formats.
Babatunde said the mobile application comes with a reward system for the application users. Such that the adverts viewed accrue monetary incentives, points and/or loyalty rewards, and via an integrated shopping module within the app called the 'Cloud mall', purchases can be made on popular e-commerce sites using their rewards.
The Lead consultant for i-Works Technologies, Mr. Femi Akande, assured users of the stability of the app, emphasizing that coordinates are synced real time within the virtual map using the unique VOID Intuition Robot Application (VIRA). VIRA ensures a simplified user interface, while delivering a service in a secure and stable environment. He also mentioned the application is available for download on the Apple store, Play store and Blackberry apps store fronts.
Jimmy Babatunde added that VOID is set to transform advertising in Nigeria because it offers a precision system that ensures the advertisers get what is paid for, as it functions on a pay as you go system. It simultaneously nurtures brand involvement, engagement and loyalty for VOID users and everyone they interact with.
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