Etisalat Excites Subscribers with Vringo Services

Nigeria’s most innovative telecommunications company Etisalat is out to excite customers in the Nigerian telecoms market with a special video ringtone service called ‘Vringo’. The new product allows customers to customise their caller tunes by replacing it with a video clip of their choice, ranging from music, movie, and comedy to football and other sports. Head, Digital Media, Etisalat Nigeria, Adia Sowho said the new product is to enable etisalat customers get as much pleasure as possible from their telephony experience. “We’re committed to listening and responding to our customers to ensure that they are at the heart of everything we do. Our customers rely on us to develop innovative products that deliver value to them and ensure that they can derive as much pleasure as possible from our network.” She said. Shedding more light on the product, Sowho said that the Vringo service also enables customers to share video ringtones with friends across multiple platforms. The service is compatible with Android, Java and Symbian devices and is available on WEB, WAP and also available as a mobile application. Customers can opt in via SMS by sending "SUB" to 669 on an etisalat line. To de-activate, all a customer needs to do is text "STOP" to 669. The service is free for the first 30 days, after which customers will be charged a subscription fee of N 100.00 monthly.” The application comes preloaded with a wide range of video clips including latest local and international music videos, movie clips, comedy clips, football clips and Etisalat specific content. While some of the content is free, however, premium content is available for downloads for a one off fee of N50 per download.